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New Website: Emergence of Advertising in America 1850 - 1920



Notice posted on multiple lists - please excuse duplication!

ANNOUNCEMENT OF NEW WEB SITE:

Duke University's Rare Book, Manuscript, and Special Collections
Library is pleased to announce the availability of

"Emergence of Advertising in America: 1850 - 1920" (EAA).
<http://scriptorium.lib.duke.edu/eaa/>

EAA is an online image database of over 9,000 advertising items and
publications and is a collaboration of the John W. Hartman Center for
Sales, Advertising & Marketing History and the Digital Scriptorium.
This image database was a 1998 Library of Congress/Ameritech National
Digital Library Competition winner.

The purpose of the project is to illustrate the rise of consumer
culture, especially after the American Civil War, and the birth of a
professionalized advertising industry in the United States.  The
images are drawn from over a dozen separate collections in the Hartman
Center and Duke's Rare Book, Manuscript, and Special Collections
Library.  The project organizes the materials into eleven categories,
including advertising cookbooks, early Lux ads, J. Walter Thompson
Company "house ads" and tobacco promotions.

The site includes features such as: TEI-encoded transcriptions of the
title pages and tables of contents/indexes for the Early Advertising
Publications and the Nicole DiBona Peterson Advertising Cookbook
categories; descriptive essays for each category; and, Boolean
searching within each category as well as general searching across all
categories.  These "added value" features are consistent with other
Digital Scriptorium projects.

The John W. Hartman Center (http://scriptorium.lib.duke.edu/hartman)
at Duke University is one of the nation's pre-eminent programs for the
study of sales, advertising, and marketing. The Center's mission is to
promote understanding of the immense cultural impact of these fields
by expanding its vast collection of textual and multimedia resources
and increasing the access to these materials by students, scholars,
and businesses worldwide.

You can visit the Emergence of Advertising in America web site at:
http://scriptorium.lib.duke.edu/eaa/


*************************************************
Lynn Eaton Pritcher
Technical Services Archivist,
John W. Hartman Center for Sales, Advertising & Marketing History
212 Perkins Library
PO Box 90185
Duke University
Durham, NC  27708-0185
919-660-5913
lynnp@duke.edu

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