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SCOUG AIIP Conference Long Beach April 17-21,2002
The Southern California Online Users Group Spring Workshop 2002
Don't miss this first!
CALIFORNIA TEAMING
Full AIIP & SCOUG Conference
Program
April 17-21, 2002
This year's SCOUG Spring Workshop
will offer SCOUGers the unique
opportunity to join together with the
Association of Independent
Information Professionals (AIIP) to
share a day of partnerships and
alliances programming - a true
partnership in keeping with this year's
theme!
Demands, up! Expectations, up!
Resources, down! What's an
information professional to do?
The demands for accurate, timely,
relevant information have never been
greater.
Expectations of end-users in the
world of the Web have risen to
Disneyesque proportions.
Resources - the time, the money,
the staff - continue to shrink. And, in
the midst of all these challenges,
management questions the role and
even the need for information
professionals.
What are we to do? We must band
together to do the best job possible
and prove our worth to the world,
including the WWW world. We must
share the knowledge, learn and
benefit from the expertise of
colleagues and vendor partners. This
partnerships and alliances program
will bring you up to speed on current
P&A trends and behind the scenes
thinking, present case studies on how
it's done right and offer hard core
ideas and tips for potential new
business relationships to survive in
these economic times!
Think you might be interested in
attending the full AIIP 4-day
conference?
AIIP Member rates offered to
SCOUGers! See the FULL
CONFERENCE PROGRAM.
Sign up for valuable FREE vendor
training!
Register for the FREE vendor
training offered Wed., 4/17, and
Thurs., 4/18: Dialog, Factiva,
National Library of Medicine,
LexisNexis.
Want to take advantage of
special hotel rates?
AIIP's special room rate:
800-321-3232 or 562-983-3400 -
specify AIIP Conference.
Who should come?
You Should!
Whether you're a library manager,
work in an information center, are in
collection development or a reference
librarian for a corporate, public,
academic or special library, or a
hard-working information broker or
vendor, a writer, webmaster, database
designer, document provider, or
consultant - in short, if you are in any
way concerned with finding,
accessing, buying, or distributing
information to an increasingly savvy
and demanding audience, you need to
know about the latest trends,
techniques, and tips for forming and
maintaining partnerships and
alliances.
Who is SCOUG?
The Southern California Online Users
Group is a non-profit, all-volunteer
organization dedicated to helping
people take better advantage of
information in electronic formats.
Founded 25 years ago by Barbara
Quint, editor of Searcher Magazine
and still an active member, SCOUG's
membership of over 1600
professionals includes individuals in
every type of information organization
in dozens of countries around the
world.
Every year SCOUG produces a Spring
Workshop and a Retreat - hailed as
the Renaissance Weekend of the
information industry - both dedicated
to engaging old and new information
professionals in stimulating
discussions, challenging research and
problem-solving exercises that
improve the professional environment
and facilitate use of the immense
amounts of information available to
individuals and organizations in the
Information Age.
Date last modified: 2/26/02
Partnerships & Alliances: Surviving &
Succeeding
Together
Program & Schedule for Friday, April 19, 2002
7:30 - 8:30 Signing Up for the Team
Registration & Continental Breakfast in the
Exhibit Hall
8:30 - 8:35 What's the Game Plan? Welcome &
Introduction
Latonya Jefferson, KPMG, Mistress of
Ceremonies
8:35 - 9:05 A View from the Skybox Keynote
Anthea Stratigos, President of Outsell, Inc.
Hear about the mergers, acquisitions and
strategic partnerships that have brought
changes to the information industry. What
works and what doesn't work about these
alliances for the industry as a whole and
what's ahead for possible alliances of the
future? How will these strategic changes
affect what consumers can expect from an
alliance-based information industry?
9:05 - 9:30 Understanding the Content Game
Corilee Christou, MLS, VP Online & New Media
Licensing & Development,
responsible for Cahners' electronic content.
Hear how licensing negotiations and the
partnerships they create between information
providers and aggregators affect users.
What impact can industry partnerships have on
information content, availability and
pricing? How do these changes affect the
user's ability to use the material they've
acquired?
9:30 - 9:50 Time Out on the Field Break &
Visit the Exhibitors
9:50 - 11:30 Who Plays on the Information
Team? Panel
A panel of information professionals
representing all major "conferences" - Corporate,
Academic, Public and Independent - talk about
who they partner with inside their
organizations as well as how they use external
connections and why. Discussion will
extend from how partnering helps careers to
what they had to learn to make the
partnerships work and what they wouldn't try
again. How do you get your team
together? How do you deal with outside and
inside groups?
Corporate: Cynthia Hill, Sun Microsystems
Academic: Chad Kahl, Librarian, California
State University, Los Angeles
Public: Bo Simons, Sonoma County Public
Library, Sonoma County Wine Library
Independent: Amelia Kassel, MarketingBase
11:30 - 11:50 20-Second Warm-up / 20-Second
Pitch Vendor
Soundbytes
A lightning round of vendor presentations. To
absolutely guarantee that no attendee
misses the presence of a key vendor, each
exhibitor will get a chance to speak their
piece, but briefly.
11:50 -12:20 Visit the Exhibits & Network
12:20 -1:30 Lunch
1:30 - 2:15 Google: Hitting a Home Run
Afternoon Keynote
Marissa Mayer, Product Manager, Google, Inc.,
will discuss how the world's leading
search engine is approaching the seemingly
impossible task of keeping their massive
user base happy with free, relatively
noncommercial service and, at the same time,
translating their market dominance into
dollars and cents. Find out how keeping the
user happy can also make good business sense.
2:15 - 3:15 Spring Training A series of
practical tips, concrete suggestions and
how to's - to bring your partnership and
alliance ideas from murky to marvelous.
Sue Brewsaugh, Boeing. The Request for
Proposal (RFP) process: from creating the
requirements to evaluating the proposals.
Linnea Christiani, Licensing Consultant, The
Game Plan: partnership recruitment,
proposal strategies and backup plans.
Randy Marcinko, President, Nstein
Technologies: Avoiding pitfalls in the info game.
3:15 - 3:35 Seventh Inning Stretch Break &
Visit the Exhibits
3:35- 4:30 Wrap-Up Panel: Partnering for
Better Times
A final look at the issues of the day with a
panel of speaker participants. Ask your
questions and get your answers. Mary-Ellen
Mort, Director, JobStar, will honcho an
interactive session.
4:30 to 6:00 Post Game Show Wine & Cheese
Reception sponsored by
Dialog
Give-aways, door prizes, networking, last
chance to visit the exhibits.
REGISTER NOW!
Special Offer to SCOUG Members:
The AIIP full, 4-day conference registration
includes the free vendor training on
Wednesday and Thursday. SCOUG members can take
advantage of this training, but
must register direct with the vendor. See
www.scougweb.org or www.aiip.org for details.
Questions: Call Tracy Burr (414) 766-0421 x
106 or Lynn Ecklund (818) 242-3090
Getting there is easy!
The Hilton Long Beach Hotel is located just
off the 710 (Long Beach Freeway) - exit the
710 at Broadway (exit is on the left-hand
side) and enter the first driveway on your right
for the Hilton parking lot. - or - take the
Blue Line to the Transit Mall at First & Pine
Ave. You will be 3 blocks from the Hilton and
can either walk or take the free Passport
Shuttle to the hotel.
Additional directions are available at
www.longbeach.hilton.com and click on "Directions
& Transportation."
Parking at reduced rates for attendees!
Daily self-park -(no in-out privileges) -
$5/day
Overnight self-park -(in-out privileges) -
$8/day
Valet park - $9/day; $12/overnight
Need help? Got questions?
Call Tracy Burr (414) 766-0421 x 106 or Lynn
Ecklund (818) 242-3090.
Or email Lynn Ecklund - lecklund@seekinfo.com
REGISTER NOW!
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