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SCOUG AIIP Conference Long Beach April 17-21,2002



The Southern California Online Users Group Spring Workshop 2002

                                     Don't miss this first!
 CALIFORNIA TEAMING
 Full AIIP & SCOUG Conference
 Program
 April 17-21, 2002


 This year's SCOUG Spring Workshop
 will offer SCOUGers the unique
 opportunity to join together with the
 Association of Independent
 Information Professionals (AIIP) to
 share a day of partnerships and
 alliances programming - a true
 partnership in keeping with this year's
 theme!

   Demands, up! Expectations, up!
 Resources, down! What's an
 information professional to do?

   The demands for accurate, timely,
 relevant information have never been
 greater.

   Expectations of end-users in the
 world of the Web have risen to
 Disneyesque proportions.

   Resources - the time, the money,
 the staff - continue to shrink. And, in
 the midst of all these challenges,
 management questions the role and
 even the need for information
 professionals.

 What are we to do? We must band
 together to do the best job possible
 and prove our worth to the world,
 including the WWW world. We must
 share the knowledge, learn and
 benefit from the expertise of
 colleagues and vendor partners. This
 partnerships and alliances program
 will bring you up to speed on current
 P&A trends and behind the scenes
 thinking, present case studies on how
 it's done right and offer hard core
 ideas and tips for potential new
 business relationships to survive in
 these economic times!

 Think you might be interested in
 attending the full AIIP 4-day
 conference?


 AIIP Member rates offered to
 SCOUGers! See the FULL
 CONFERENCE PROGRAM.

 Sign up for valuable FREE vendor
 training!


 Register for the FREE vendor
 training offered Wed., 4/17, and
 Thurs., 4/18: Dialog, Factiva,
 National Library of Medicine,
 LexisNexis.

 Want to take advantage of
 special hotel rates?


 AIIP's special room rate:
 800-321-3232 or 562-983-3400 -
 specify AIIP Conference.

 Who should come?


 You Should!

 Whether you're a library manager,
 work in an information center, are in
 collection development or a reference
 librarian for a corporate, public,
 academic or special library, or a
 hard-working information broker or
 vendor, a writer, webmaster, database
 designer, document provider, or
 consultant - in short, if you are in any
 way concerned with finding,
 accessing, buying, or distributing
 information to an increasingly savvy
 and demanding audience, you need to
 know about the latest trends,
 techniques, and tips for forming and
 maintaining partnerships and
 alliances.

 Who is SCOUG?


 The Southern California Online Users
 Group is a non-profit, all-volunteer
 organization dedicated to helping
 people take better advantage of
 information in electronic formats.
 Founded 25 years ago by Barbara
 Quint, editor of Searcher Magazine
 and still an active member, SCOUG's
 membership of over 1600
 professionals includes individuals in
 every type of information organization
 in dozens of countries around the
 world.

 Every year SCOUG produces a Spring
 Workshop and a Retreat - hailed as
 the Renaissance Weekend of the
 information industry - both dedicated
 to engaging old and new information
 professionals in stimulating
 discussions, challenging research and
 problem-solving exercises that
 improve the professional environment
 and facilitate use of the immense
 amounts of information available to
 individuals and organizations in the
 Information Age.



 Date last modified: 2/26/02
                              Partnerships & Alliances: Surviving &
Succeeding
                              Together

                              Program & Schedule for Friday, April 19, 2002


                              7:30 - 8:30 Signing Up for the Team
                              Registration & Continental Breakfast in the
Exhibit Hall

                              8:30 - 8:35 What's the Game Plan? Welcome &
Introduction
                              Latonya Jefferson, KPMG, Mistress of
Ceremonies

                              8:35 - 9:05 A View from the Skybox Keynote
                              Anthea Stratigos, President of Outsell, Inc.
Hear about the mergers, acquisitions and
                              strategic partnerships that have brought
changes to the information industry. What
                              works and what doesn't work about these
alliances for the industry as a whole and
                              what's ahead for possible alliances of the
future? How will these strategic changes
                              affect what consumers can expect from an
alliance-based information industry?

                              9:05 - 9:30 Understanding the Content Game
                              Corilee Christou, MLS, VP Online & New Media
Licensing & Development,
                              responsible for Cahners' electronic content.
Hear how licensing negotiations and the
                              partnerships they create between information
providers and aggregators affect users.
                              What impact can industry partnerships have on
information content, availability and
                              pricing? How do these changes affect the
user's ability to use the material they've
                              acquired?

                              9:30 - 9:50 Time Out on the Field Break &
Visit the Exhibitors

                              9:50 - 11:30 Who Plays on the Information
Team? Panel
                              A panel of information professionals
representing all major "conferences" - Corporate,
                              Academic, Public and Independent - talk about
who they partner with inside their
                              organizations as well as how they use external
connections and why. Discussion will
                              extend from how partnering helps careers to
what they had to learn to make the
                              partnerships work and what they wouldn't try
again. How do you get your team
                              together? How do you deal with outside and
inside groups?
                              Corporate: Cynthia Hill, Sun Microsystems
                              Academic: Chad Kahl, Librarian, California
State University, Los Angeles
                              Public: Bo Simons, Sonoma County Public
Library, Sonoma County Wine Library
                              Independent: Amelia Kassel, MarketingBase

                              11:30 - 11:50 20-Second Warm-up / 20-Second
Pitch Vendor
                              Soundbytes
                              A lightning round of vendor presentations. To
absolutely guarantee that no attendee
                              misses the presence of a key vendor, each
exhibitor will get a chance to speak their
                              piece, but briefly.

                              11:50 -12:20 Visit the Exhibits & Network

                              12:20 -1:30 Lunch

                              1:30 - 2:15 Google: Hitting a Home Run
Afternoon Keynote
                              Marissa Mayer, Product Manager, Google, Inc.,
will discuss how the world's leading
                              search engine is approaching the seemingly
impossible task of keeping their massive
                              user base happy with free, relatively
noncommercial service and, at the same time,
                              translating their market dominance into
dollars and cents. Find out how keeping the
                              user happy can also make good business sense.

                              2:15 - 3:15 Spring Training A series of
practical tips, concrete suggestions and
                              how to's - to bring your partnership and
alliance ideas from murky to marvelous.
                              Sue Brewsaugh, Boeing. The Request for
Proposal (RFP) process: from creating the
                              requirements to evaluating the proposals.
                              Linnea Christiani, Licensing Consultant, The
Game Plan: partnership recruitment,
                              proposal strategies and backup plans.
                              Randy Marcinko, President, Nstein
Technologies: Avoiding pitfalls in the info game.

                              3:15 - 3:35 Seventh Inning Stretch Break &
Visit the Exhibits

                              3:35- 4:30 Wrap-Up Panel: Partnering for
Better Times
                              A final look at the issues of the day with a
panel of speaker participants. Ask your
                              questions and get your answers. Mary-Ellen
Mort, Director, JobStar, will honcho an
                              interactive session.

                              4:30 to 6:00 Post Game Show Wine & Cheese
Reception sponsored by
                              Dialog
                              Give-aways, door prizes, networking, last
chance to visit the exhibits.

                                                     REGISTER NOW!

                              Special Offer to SCOUG Members:


                              The AIIP full, 4-day conference registration
includes the free vendor training on
                              Wednesday and Thursday. SCOUG members can take
advantage of this training, but
                              must register direct with the vendor. See
www.scougweb.org or www.aiip.org for details.

                              Questions: Call Tracy Burr (414) 766-0421 x
106 or Lynn Ecklund (818) 242-3090

                              Getting there is easy!


                              The Hilton Long Beach Hotel is located just
off the 710 (Long Beach Freeway) - exit the
                              710 at Broadway (exit is on the left-hand
side) and enter the first driveway on your right
                              for the Hilton parking lot. - or - take the
Blue Line to the Transit Mall at First & Pine
                              Ave. You will be 3 blocks from the Hilton and
can either walk or take the free Passport
                              Shuttle to the hotel.

                              Additional directions are available at
www.longbeach.hilton.com and click on "Directions
                              & Transportation."

                               Parking at reduced rates for attendees!


                              Daily self-park -(no in-out privileges) -
$5/day

                              Overnight self-park -(in-out privileges) -
$8/day

                              Valet park - $9/day; $12/overnight

                               Need help? Got questions?


                              Call Tracy Burr (414) 766-0421 x 106 or Lynn
Ecklund (818) 242-3090.

                              Or email Lynn Ecklund - lecklund@seekinfo.com







                                                     REGISTER NOW!

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