Maybe... but ancient Greek was also not averse to borrowings. Generally a word closely associated with a concept coming from another linguistic/cultural matrix will tend to be simply that word appropriately modified for the new language. τὸ βλόγ, τοῦ βλόγ... would work just fine, though I agree that the translation suggestion sounds plausible as well.
N.E. Barry Hofstetter
Instructor of Latin
Jack M. Barrack Hebrew Academy
ἐγὼ δὲ διδάσκώ τε καὶ γράφω ἵνα τὰ ἀξιώτερα μανθάνω