<< Their 1996 survey found the numbers a bit higher: 13.7% said $3000 or
more, 18.3% said $2,000-2,9999, 30.7% said $1,000-1,999, 23.3% said
$500-999, 14.9% said $500 or less. >>
Sounds like at last 85% of customers would spend $500 more (and likely a
little more).
I routinely use drywall clips to save wood & get more insulation in the
walls. This doesn't add any cost; it may even be slightly cheaper.
$500 would cover gluing and taping the sheathing as well as sealing the
ductwork with mastic, on most reasonably sized homes (there are still a few
of these being built around my area - the booming Triangle Area of NC).
These few things accomplish a lot for a little and may be just the
introductory taste that might cause some customers to be willing to commit
to a little bit more. It's a more modest approach than asking someone to
spend twice the cost of deck material for Trex or twice the cost of a
countertop for a soybean composite.
Mark
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