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Dissertation Information for Ron Bishop

NAME:
- Ron Bishop

DEGREE:
- Ph.D.

DISCIPLINE:
- [No Discipline Recorded]

SCHOOL:
- Temple University (USA) (1997)

ADVISORS:
- None

COMMITTEE MEMBERS:
- None

MPACT Status: Fully Complete

Title: Promoting the thinness ideal: Perceptions of diet product advertising

Abstract: The study was designed to investigate whether information in television commercials for diet products and weight loss regimens plays a significant role when an individual is deciding whether to diet. The study also examined whether individuals place more value on some stylistic elements in these commercials than on others. The study proceeded from the assumption that the information in these commercials provides the means with which individuals try to achieve the thinness ideal promoted by the media and reinforced through peer and parental relationships. One hundred college students from six undergraduate communications classes participated in the two-part study. First, they completed a Body Image Questionnaire, designed to provide a sense of how they felt about their bodies. Respondents then watched a short videotape of five diet and weight loss commercials. They rated the ads for their truthfulness, informational value, persuasiveness, entertainment value, and credibility. It was revealed that respondents who have dieted did not perceive the commercials to be more truthful, persuasive and credible and to have more entertainment and information value than respondents who have not tried or who have no interest in losing weight. The findings suggest that the commercials do not play the predicted "catalyst" role in the creation of diet strategies. Only a slight relationship was found between respondents' characterizations of their family relationships and their perceptions of the commercials. No support was found for the hypothesis that individuals who reported conformist peer relationships would perceive the commercials to be more truthful, persuasive, and credible, and to have more entertainment and informational value than individuals who report nonconformist, supportive peer relationships.

MPACT Scores for Ron Bishop

A = 0
C = 1
A+C = 1
T = 0
G = 0
W = 0
TD = 0
TA = 0
calculated 2010-04-15 15:31:35

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