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Dissertation Information for Georgia Jane Hicks

NAME:
- Georgia Jane Hicks

DEGREE:
- Ph.D.

DISCIPLINE:
- Library and Information Science

SCHOOL:
- University of North Texas (USA) (1999)

ADVISORS:
- Amanda Spink

COMMITTEE MEMBERS:
- Donald B. Cleveland
- Jon Young
- Earl Leche McCallon

MPACT Status: Fully Complete

Title: The electronic ranch: The information environment of cattle breeders

Abstract: The present study was a longitudinal analysis of the information needs of Red Angus cattle breeders and their use of networked information services. It was based on two surveys. The first, conducted in 1995-96, polled all 1067 ranches of the Red Angus Association of America. Responses from 192 Red Angus breeders were used to determine the value of different information types and to evaluate perceptions of the greatest barriers to the adoption of network information services. The second survey, mailed to 41 Red Angus breeders in 1998, focused on early adopters and likely users of network services. Responses from 15 breeders were used to evaluate perceptions of the greatest barriers to the effective use of Web-based information services.

Five research questions were explored. These questions related to the business information needs of Red Angus breeders, their use of information technology, the business impact of network use, and perceived barriers to network adoption and use. business impact of network use, and perceived barriers to network adoption and use.

Results from the two surveys were analyzed using qualitative methods and a variety of descriptive and inferential statistics, with findings summarized as follows: (1) The most valuable types of information were market-related. (2) Personal sources of information were more valuable than nonpersonal sources. (3) Desire for networked access to specific information was strongly related to the perceived value of the information. (4) Primary barriers to adoption of computer network technology were the opportunity costs of time and money. Primary factors that could have encouraged adoption were training and local access to Internet service providers. (5) Cattle breeders' perception of the importance of networked services was unrelated to their level of experience using these services. (6) Network use at a location other than the ranch was unrelated to the adoption of networks at the ranch. (7) There was no significant change in total time spent using networked services between 1995 and 1998. (8) Problems that users reported with using the Web paralleled the findings of large surveys of general Web users.

MPACT Scores for Georgia Jane Hicks

A = 0
C = 0
A+C = 0
T = 0
G = 0
W = 0
TD = 0
TA = 0
calculated 2008-01-31 06:21:18

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Students under Georgia Jane Hicks

ADVISEES:
- None

COMMITTEESHIPS:
- None