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Dissertation Information for Richard Gordon Platt

NAME:
- Richard Gordon Platt

DEGREE:
- Ph.D.

DISCIPLINE:
- Business

SCHOOL:
- University of North Texas (USA) (1990)

ADVISORS:
- None

COMMITTEE MEMBERS:
- None

MPACT Status: Incomplete - Not_Inspected

Title: A case study of an information system developed to generate competitive advantage

Abstract: "The purpose of this study was to examine the effect of information technology (IT) on the competitive position of a firm. The problem motivating this study is the potential for misallocation of scarce resources on new technology without realizing the level of competitive advantage (CA) expected.

This study was a single-site case study. It examined the factors related to the selection, design, development, implementation, use, and effects of an information system (IS) intended to generate CA. The study examined all these factors within the organizational and industrial contexts of the subject firm.

The study used multiple data sources including interviews, sales data, archival financial records, systems documentation, records of meetings, and inter- and intra-firm communications concerning the IS. A unique feature of this study compared to other studies is the inclusion of customers as a data source.

The study developed a framework for investigating competitive advantage applications (CAA) of IT. The research took specific parts of the CAA framework and used pattern matching to compare them to the observations of the case study.

The study identified significant factors having a fundamental impact on the success of the IS and the CA it generated. These factors included that the CA application was an extension of an existing system, that management advocated proactive use of IT, the need for a quick response to threats from industry rivals, that the IS differentiated the company from rivals providing substitute products, that rapid implementation served to enhance relations with customers, and the presence of a system advocate who promoted the benefits of the system to both management and customers.

A significant characteristic of the IS was how the company promoted the IS to its customers. The company marketed the IS as a strategy where customers could improve their own ROI. The implication was that the marketable benefits of the system were to the consumer of the system and not to the developer."

MPACT Scores for Richard Gordon Platt

A = 0
C = 1
A+C = 1
T = 0
G = 0
W = 0
TD = 0
TA = 0
calculated 2008-01-31 06:31:37

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Students under Richard Gordon Platt

ADVISEES:
- None

COMMITTEESHIPS:
- Alan Livingston - University of North Texas (2005)