Dissertation Information for Daniel J. RobinsonNAME:
DEGREE:
DISCIPLINE:
SCHOOL: ADVISORS: COMMITTEE MEMBERS: MPACT Status: Incomplete - Not_Inspected Title: Polling consumers and citizens: Opinion sample surveys and the rise of the Canadian marketing polity, 1928-1945
Abstract: "This study examines the origins and early years of public opinion polling in Canada, from the late 1920s until 1945. Significantly, it situates opinion polling within the larger context of two important forerunners: market research surveys and American opinion polling, both of which defined the conceptual and methodological underpinnings of opinion polling in Canada. When introduced in 1941, Canada's first opinion polling operation, the George Gallup-affiliated Canadian Institute of Public Opinion (CIPO), promised to strengthen democratic expression by recording and promoting the views of ordinary citizens. The CIPO, like its American counterpart, championed polling as a ""scientific"" counterweight to the political might wielded by state officials, politicians, pressure groups and business lobbyists. The voices of the ""common people"" could now be heard and heeded by those in power. |
MPACT Scores for Daniel J. RobinsonA = 0 Advisors and Advisees Graphgenerating graph, please reload |
Students under Daniel J. Robinson
ADVISEES:
- None
COMMITTEESHIPS:
- Brendan Luyt - University of Western Ontario (2004)
- Frank P. Lambert - University of Western Ontario (2008)