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Dissertation Information for Tamara Makana Chock

NAME:
- Tamara Makana Chock

DEGREE:
- Ph.D.

DISCIPLINE:
- [No Discipline Recorded]

SCHOOL:
- Cornell University (USA) (2004)

ADVISORS:
- None

COMMITTEE MEMBERS:
- None

MPACT Status: Incomplete - Not_Inspected

Title: Let's talk about sex: Behavioral and perceptual responses to college students' condom use discussion scripts

Abstract: The specific purpose of this study is to identify factors affecting the design and interpretation of entertainment media scripts to be used to encourage condom use discussion among college students. On a broader level, this study will examine the role of the perceptual factors influencing observational learning, particularly those of perceived similarity and realism, thereby contributing to our understanding of the social learning model. In the first stage of this study, focus groups of college students were used to gather qualitative information concerning socially shared scripts for condom use discussion. Groups of college students generated descriptions of the context, setting, and actual content of the condom use discussions. Three different script types were identified: Direct, Relational, and Indirect. Perceptions of social appropriateness and gender stereotypical behavior concerning male and female roles in requesting and providing condoms varied depending upon script type and gender of participants. Age of individuals engaging in these scripts was also considered to be a factor. In the second stage of this study, a mixed design was used to test the effects of these different script types and of the age of characters on participants' estimates of engaging in script-similar behavior and perceptions of the similarity of the characters, social desirability of the behaviors depicted in the scripts, social appropriateness of male and female characters, and realism of the scripts. Multiple regression analysis was then used to assess the relative predictive ability of script characteristics, gender and sexual experience, and the perceptual variables on behavior. In addition, the relative impact of the script, experiential, and perceptual variables on perceptions of script desirability, individual efficacy, and perceived realism was assessed. Age-similarity of characters, gender and sexual experience of participants were significant factors in processing scripts. Type of script, however, emerged as the most important factor in influencing perceptions of scripts. Perceptual factors in turn--particularly perceived similarity to self and perceived desirability of the behavior--were much stronger predictors of behavior than demographic or experiential variables. Differences in perceptions of similarity and relevance of scripts also impacted perceived realism. The impact of perceptual factors on observational learning and implications for script design are discussed.

MPACT Scores for Tamara Makana Chock

A = 0
C = 1
A+C = 1
T = 0
G = 0
W = 0
TD = 0
TA = 0
calculated 2008-07-08 14:15:51

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