Dissertation Information for Valerie J HillNAME:
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SCHOOL: ADVISORS: COMMITTEE MEMBERS: MPACT Status: Fully Complete Title: Factors contributing to the adoption of virtual worlds by librarians Abstract: The purpose of this study was to examine factors that may or may not contribute to the adoption of the innovation of virtual worlds by librarians. Using Everett Rogers' Diffusion Theory as a framework, the study sought to identify librarians with avatars (computer simulated representations of themselves) in the virtual world of Second Life, specifically those with a rez date (date of creation of the avatar) prior to two years of the study. Research questions guiding the study were as follows: 1. What are the most influential of Rogers' five attributes of Diffusion Theory for librarians making the decision to adopt virtual worlds as a professional medium? 2. How are Rogers' five attributes of Diffusion Theory relevant to the adoption of virtual worlds when applied to the self-identified stage of adoption of librarians? |
MPACT Scores for Valerie J HillA = 0 Advisors and Advisees Graph |