2008: IBM Predicts 5 Future Trends That Will Drive Unified CommunicationsPaul, · Categories: #noemail
Let’s go back in time. Not so far back, but back to 2008. IBM was making big changes in how their company worked and continues to work. These five predictions are credited to Mike Rhodin who was then head of the Lotus division and pushing Sametime and Sametime Advanced as IBM’s unified communications and collaboration platform and services to be used internally and to be offered to other companies. Even or especially keeping that in mind, the recognition of these 5 trends all point in the same directions as the #noemail project as described in the process of writing this blog.
We’re talking about #noemail in the marketplace (as one G+ commentor called his business), in serving customers (one reason that another G+er claimed he could not possibly even think of trying #noemail), and building internal communications (as Luis Suarez at IBM has been practicing and promoting since 2009 or earlier).
Here are the five trends, slightly abridged but described in full in this Fierce Wireless archived press release from 08):
- The Virtual Workplace will become the rule. By that IBM means that you’ll be carrying your work everywhere you are. Imagine working in a coffee shop! Or taking calls and IMing during off hours!
- Instant Messaging and other real-time collaboration tools will become the norm, bypassing e-mail. IBM wasn’t quite ready with something like Google Plus or even Facebook messages, but they are right about collaboration tools changing the way we communicate and work together.
- Beyond Phone Calls to Collaborative Business Processes We’ve seen this too. Most smart phone users I know are using more Smart than Phone. That is to say that the phone part has become more about connectivity than about voice messages. In business this has been true for a while. I confess: before I completely turned off my desk phone, I changed the voice mail to ask people to send me email instead — or finally to find me online
- Interoperability and Open Standards will tear down proprietary walls across business and public domains. I like this and hope that it’s true. There is continuing evidence that things are becoming more open. But closed and non-interoperable systems persist. Android is gaining on the iPhone. Google Plus includes a Data Checkout option. But Apple remains mostly closed even as Microsoft is diminished in our communications sphere.
- New meeting models will emerge. Here IBM is pushing Virtual Worlds as meeting spaces. For whatever reasons, Second Life and others still seem too soon and too flaky. But Skype, and now Google Plus, have become a regular part of our lives in business and in private or social life.
Read the entire press release here.