Archive for July 12th, 2011

One of the many great things that David Christopher brought to my attention is this video on social media for business done by Red Sky Vision of UK which begins with the premise: “There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered. On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channel.”.

“Technology has somehow skipped the organization.” More deeply it’s about taking social to the C-Suite (as the Brits call the housing for the CxO level execs). It’s a convincing piece of work, beautiful and well-produced. Part a pitch for and to effective Internal Communicators, part a backhanded compliment to services like Yammer.

Social Media @ Work from Red Sky Vision on Vimeo.

At about 12 minutes in: “By 2013, we will not be doing email in this organization anymore; we’ll be doing all of this with social networks.”

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Brian Shrader of WRAL shot some footage for a #noemail story a few weeks back. He had the story ready before Google Plus was announced, so it may seem a little dated instead of forward looking. Nonetheless he did a great job including digging up some ancient email footage which some old time computer geeks will appreciate. Last night the story ran on the 6 pm news as “UNC professor tries to go email free”.

At PC World, Mike Elgan writes about “How Google+ Ends Social Networking Fatigue.” The money quote for me is: “Google+ is the first email replacement I’ve ever seen that’s actually better than email.” I completely agree. Mike also points back to his 2010 Computer World article, “How to kill e-mail (before it kills you)” which suggests doing a lot of what I started doing with the #noemail project. (Thanks to Shannon Turlington for the alert on this good article).

David Christopher started even earlier. In 2008, David predicted the dead of email by 2018 at Stop!ThinkSocial. He reminds us of this as he revisits that post this past week in “The Death Of Email By 2018″. David also provides an javascript countdown clock marking the time to email’s end. He writes whistfully: “I spend more time on email than I do with my family.”

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