The Globe and Mail reports that social software within the enterprise will soon replace email, just as Luis Suarez has been saying for the past four years.
David Stewart, Yammer’s vice-president of product management, is quoted saying (with some obvious self-interest) that: “People have seen the value that social networking has provided in the consumer space. They’ve come to recognize that as that space matures … they can do this in [the] employee space as well.” “Unlike e-mail, enterprise social networks can store and keep detailed records of public exchanges between employees and track how ideas evolve. For instance, instead of e-mailing everyone in the company with a question, employees can seek answers on the network. Not only is that less intrusive than e-mail, but it also keeps a record of the response that others can reference in the future,” Stewart adds later in the article.
Despite Stewart’s position, or perhaps because the experience it gives him, the gist of his statement which I would translate as “people know how this work in their lives in general and we know that they are using social media at work even as back channels so’s let’s make it work in a way that works for all of us and can even be legally accountable as needed” is certainly true in many good ways.
Here’s hoping active and productive use of enterprise social media will be rewarded.