November was my 6th month of #noemail and people have learned well how to reach me by means other than email. I think my “vacation” message offering the many alternatives to email helped a lot on this front. As you will see from my deep analysis of the 12 Gmail Priority Messages that I received, no one wrote me angry messages or felt the need to explain to me why I must use email (save one sender).
I divide email-ers into four categories:
- evil robots – These send the most email by volume and the least useful email. We call them “spammers” as does Gmail which generally does a great job of dumping these complete time wasters into the Spam Folder. And my favorite email to hate — email that responds to my vacation message with “WARNING This is a Send Only Account” — and one most often that escapes the Spam Filter. Nonetheless, occasionally email that mattered (to me in the past) would end up in the Spam Folder causing me to look into this garbage pail. Of my — and of most others — mail, this amounted 90% of the mail received.
- well-meaning robots – Listservs that you always meant to read or forgotten that you subscribed to, Offers from sites you forgot to opt out of, Political messages that were important in some contexts, Alerts telling you about what you just ordered, Alerts about shipping dates for what you just ordered, Confirmations, Reminders of things you wish you could forget, More special offers that you might possibly want some day. These are usually in the non-Priority Inbox in Gmail — again Gmail is very helpful this way — and amount to about 80% of the non-Spam/non-evil robot email.
- well-meaning people – They think about 20 plus of their pals want attachments about their family, about fake church signs, about their political causes, about Groupon, about the last message they sent (as in “I want to make sure everyone got this. Some folks email programs blocked it last time”). They want to set up a meeting (I refer them to Gcalendar in my “vacation” message). They have Replied All to some one else’s message inappropriately. They want to collaboratively edit a document (It’s attached. It’s in an ancient version of Word. Or if from a lawyer friend in WordPerfect. Or worse in one case in the past 6 months — a PDF!); I refer them to Gdocs for this. Do not send attachments. Period. No excuses. No Exceptions. Share your pictures on Flickr, Smugmug, Picasa, or Facebook, please.
Arranging meetings deserves a paragraph of its own. A committee of a dozen people doesn’t need to “send your available dates to the list and be sure to ReplyAll;” we should learn to use Doodle and we’ll all be happier and more efficient. Sign up. Check off your availability. Set the date for the meeting. Done. #noemail needed.
Overall, well meaning people’s messages account for about 98% of the email not sent by robots.
- Real messages from real people with real requirements – I received 12 emails during the month of November that qualified as “Real messages from real people with real requirements.” Of those half solved their problem or concern themselves within a few hours of sending the message and didn’t follow up with any of the alternative suggestions from my vacation responder. Three almost immediately contacted me by Twitter or Facebook or LinkedIn or Google+. One called me on my phone.
Two were from a friend in a higher level administrative postion who also sent me Facebook messages to tell me that he had sent me email. We are still friends — so far. (I know you are taunting me, but I resist even naming you here).
Most regular correspondents have already migrated to #noemail solutions.
Final tally. About 100 non-Spam emails/day. About 20 of those per day were from well-meaning people. And of the 3,000 non-Spam emails received in November, 0.4% were Priority and from real people with real requirements. Or about 3 per week.
Happy #noemail New Year.
Thanks to Rebecca Radish who sends, via Twitter, a link to this NPR story, “Analyze This: You Wrote How Many Emails This Year?” The sweet little app requires Gmail but promises interesting results and insights to those who dare look at their own email habits.
My work email account, in particular, is a nightmare: it’s 95% unsolicited PR pitches and 4% internal emails going out to enormous distribution lists which I have no interest in at all. Which means I have to go to a lot of effort to find the 1% of emails that I actually want to read. There’s got to be a better way.