A recent BBC article, Clash of the titans: Email v social media by Fiona Graham (Nov 25, 2011) falls solidly and flatly in the “He said, she said” camp of reporting.
Ping ponging back and forth between experts on social media — Zuckerberg is pictured with his vision of better messaging’s somewhat redundant six points — informal, immediate, personal, simple, minimal and short — Graham recounts very briefly the history of email name-checking @ sign promulgator Ray Tomlinson in the process.
Overdue attention is given to MIME creator Nathaniel Borenstein. Borenstein notes that email use continues to grow and rues the slow uptake that IBM’s LotusLive has seen. Graham notes that until recently Borenstein was an IBM employees working on LotusLive. Borenstein became chief scientist at email management company, Mimecast, in June 2010
Who speaks for social? Lee Bryant, co-founder of Headshift, the world’s biggest social business consultancy (according to Graham). I wonder what he will say. “He believes email’s dominance over business communications is coming to an end.” Since he’s based his business on this, I guess so.
But setting the snark aside for a paragraph or two, I agree with Bryant as he opines:
“I think we’ve reached the stage where email as means of communicating is overloaded. I think we will see what happens on email today transitioning towards various kinds of both internal and consumer facing social tools.”
For a finale, Graham turns to Dave Coplin, head of Microsoft’s Envisioneers team. The guy who works for a company heavily invested in email solutions — Outlook, Exchange and HotMail — and famously unsuccessful at anything social can’t find anything wrong with email. Social media is just a “shiny new penny.” The Envisoneer is no Imagineer. He cannot speak publicly in a way that would disrupt his company. He does in the course of the discussion utter a keen observation: “I think that email is dead when it comes to social media in the same way that snail mail was dead when it came to email.”
Perhaps he’s still writing letters in the way we wrote them in 1960 or sending postcards as frequently. Maybe he hasn’t noticed that the USPS is seeing a precipitous drop in first class mail usage. Heck, we don’t even get billed on paper any more. Yes, I agree with the Softie: snail mail is diminished and fading like AM radio. Email will soon follow.