VC in NYC, Union Square Ventures principal Fred Wilson has some astute things to say about email and its interaction with more social — and I would say more appropriate and efficient — technologies. He even asks an expert what he thinks. The expert though is Matt Blumberg, Return Path’s founder and CEO. Return Path is a portfolio company of Union Square and according to Fred “the category creator and market leader in email deliverability.” The comments tell you why I don’t want to use email anymore — they are all from attaboy marketers talking about how they get you to read their email and accept their newsletters.

Fred Wilson

Fred Wilson

Fred ends with:

I do think the rise of alternative notification channels; sms, mobile push notifications, direct messages on twitter, facebook messaging, etc are going to move some of this kind of thing off of email over time. But today, if you want to drive retention and repeat usage, there isn’t a better way to do it than email.

Reminds me of an Emo Philips quote I love:

I used to think my brain was the most important organ in my body until I realized what was telling me this.

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