Accept no substitutes

How to pay for music (Crowdfunding)

CNet notices that Peter Spellman of Berklee blogging for KnowTheMusicBiz.com has some good ideas on how bands and musicians might get paid through Crowdfunding/Crowdsourcing. Peter names names of services that can help fans pay bands and then comes to this conclusion, which is straight out of the ClueTrain Manifesto (if you ask me):

Today’s consumers are no longer passive recipients of brand messages. They’ve become active participants in co-creating the brands (and bands) they love. One more reason why you need to build community around your own product and service experience at your site. It’s a worthwhile investment toward building customers, er, believers, who will be there for life.

1 Comment

  1. Crowded

    Isn’t this the concept around the Tennent’s Mutual concept? It’s nice to see a brand (beer) grab ahold of the concept so strongly and promote music along side the crowd

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