IBM Social Business predicts #noemail, salutes Luis SuarezPaul, · Categories: #noemail
IBM’s A Smarter Planet just published a section on Social Business including sets of white papers, videos, studies, surveys and other helpful material.
From the Overview with emphasis added:
Now social networking services are on track to replace email as the primary communications method for many business users in the next few years. It’s a concept IBM social computing evangelist Luis Suarez (who describes his experience in a 2008 article for the New York Times at this link – PJ) has advocated for several years. But this new paradigm impacts more than the inbox. As each company looks to incorporate social networking technologies, it is, in fact, becoming what IBM calls a Social Business.
This approach shifts the focus from static content and other temporary artifacts to the source of the energy, creativity, and decision making that moves the business forward: people. As a result, people not only find what they need, but also discover valuable expertise and information they weren’t even looking for that might solve a problem in a new way.