Bud Tribble is now back at Apple. Once he was at Eazel a startup that almost made a great difference by creating the Nautulis file manager (it did more than just that) for Linux, but 2001 interfered and the company never found second round funding. I have a warm spot in my heart for him because while he was at NeXT he was the Vice President of Software Engineering and a key architect of the NextStep operating system. My NeXT is still alive! and I loved NeXTStep, an OS and interface to which Mac OS X still attempts to match.
Bub Tribble is the keynote speaker on â€śDigital Content: Creating, Sharing, Searchingâ€ť
Tribble begins. I avoid, almost, saying the “trouble with Tribble.” Apple taps the human need to create and communicate. That is the soul of the company. How Apple leads digital content:
print with words and images. partnering with adobe and pagemaker to create desktop publishing.
also always involved in creation of sound and of music. iTunes roots etc are in the long relationship with musicians and with studios.
photos videos and movies from home to k-12 to major studios.
itunes, iphoto, imovies idvd garageband = ilife. consumer-based products
then “prosumer” products like final cut pro
New information creation is growing at about 30% per year most on hard disk. 0.01% went onto paper.
What about material that needs to be digitized? Google is doing a lot of it. But most content is yet to be created and will be created digitially. Pulls out the “Digital Immigrants” v “Digital Natives” discussion [picked up from Marc Prensky but uncredited here]. 5 year old expects to be able to “pause” the TV (because TiVo has always been a part of her life).
State of Maine program in which every 7th grader gets an iBook (some years back). Universal access changed education there. We see a promo video about the program. More about the program here. Replicared at over 100 places [what places? not 100 states obviously]. The funds come often from not buying text books. [think vitalbook here]
So much for creating now on to sharing content.
Storage. lots and more to come.
Networks for sharing for moving things around. lots and lots more to come. thanks to dotcom boom. need better distribution of the bandwidth though. say to homes. US is 5th to 17th in the world for at home high speed access. wireless kicks this in the immediate term
legal framework to allow sharing. DRM is complex and not even understood well. p2p works great but the legal issues… bitTorrent gets attention here.
[break by Jones]
Open Standards – [interesting to hear from Apple, but he was at Eazel] he says open standards will win in the long run. American Memory’s maps are in some non-Apple viewable format. Props to European govs work on require open standards.
Funny retro pictures of what 5mbs then 4 gigs looked like shown. leading to ibm microdrive. Storage costs per MB drops faster than Moore’s Law. Drops by more than half in less than 12 months. gigabyes per square foot chart. No sign of slowing down.
Apple and content sharing — itunes music store. is sharing the right word for selling stuff online? one interesting thing is that they don’t use a browser; you can buy in the ‘jukebox’ instead. no adverts on the itunes music store [he says]. ownership is a personal issue rather than rental models which Apple sees as an emotional issue. that’s why they sell rather than rent music. Every songs of the 1.5 million at the itunes store has been bought once at least. Props to the Long Tail. Much about access for new musicians. Now more people buy mostly from itunes than get music via p2p.
Searching for digital content. Google for searching the net. But searching on your own laptop is a pain. Quote from star trek next gen about search command from picard. V. Bush gets props “As we may think.” Notes how Bush complained about “too much published” even in 1945.
Promotes Spotlight. [I have Tiger so I have Spotlight. I love it.] Shows off Spotlight [non-Tiger folks feel free to die of envy].
A bit about metadata there. You can add metadata. But no normal person will ever do that.
Open source projects. About 1/2 of the Mac OS is built on open source.
Long term archiving is hard. [thanks for telling us] Formats change as do the devices. Brewster gets props for Way Back.
univerally accessible digital repository:
continued operation of moore’s law
long term archiving
legal framework for ip needs attention
not a question: guy talks about owning music and downloading. he hates the DRM from apple especially the “fair play” DRM for shuffle which killed his music.
tribble says work not done yet on drm. apple wants to innovate as is real and microsoft. not time for standards for drm because we are still in an innovation period.
follow up on drm. do you see how you can solve drm for long term archiving.
tribble gives props to lessig. how does stuff get into the public domain when it’s encrypted?
more on itunes. itunes is not sharing, says he. but selling only major labels there. how about “real music” by “real bands”
itunes now getting indys. over 1000 so far. started with the 4 majors for example. nine inch nails garageband mix gets props. questioner wants more emerging bands.