The Real Paul Jones

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MSFT and Conversation?

Geert Desager blogs using WordPress whilst he promotes the video advert he shot for Microsoft Digital Advertising Solutions (in the Netherlands). Can MSFT think different about advertising? Geert’s advert draws a ClueTrain card or two that should belong in MSFT’s hands, but will they play that card or hold? We’ll see next week whilst I’m at the Microsoft Technology Summit in Redmond.

1 Comment

  1. I read that Cluetrain stuff all those years ago and I’m STILL WAITING. Why doesn’t someone figure out that really serving the customer and truly solving problems will be a great differentiator? I am left to conclude that customers in the main won’t pay for the extra time this entails.

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