One of the many great things that David Christopher brought to my attention is this video on social media for business done by Red Sky Vision of UK which begins with the premise: “There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered. On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channel.”.
“Technology has somehow skipped the organization.” More deeply it’s about taking social to the C-Suite (as the Brits call the housing for the CxO level execs). It’s a convincing piece of work, beautiful and well-produced. Part a pitch for and to effective Internal Communicators, part a backhanded compliment to services like Yammer.
At about 12 minutes in: “By 2013, we will not be doing email in this organization anymore; we’ll be doing all of this with social networks.”