In the last 18 months, hundreds of thousands of companies have signed up for private cloud-based social networking services such as Yammer, Chatter, Huddle and Jive — all of which are modeled after Facebook.
Today, millions of U.S. workers are using these social networking services on the job instead of e-mail, Intranet sites, wikis, blogs or other collaboration software. CIOs are reporting significant returns on their investments in these services, which cost $5 or less per user, per month.
“Social networking is really powerful because it allows people to have real conversations with each other, and it’s unfiltered,” says Chris Laping, CIO of the Denver-based Red Robin Gourmet Burger chain and a Yammer user. “It’s a great way for me to get a pulse check on the topics that people are talking about in the regions, whether it’s labor costs or food costs. …There isn’t a week that goes by that I don’t see some conversation on Yammer that I don’t think: ‘Wow, that’s interesting.'”
A lot of my colleagues express amusement when I tell them that I’ve been able to reduce my inbox from 100+ emails/day to ~20 emails/day. The first question they always ask is: “How did you do it?”
It wasn’t easy and it has taken time, but I was motivated by Luis Suarez. Luis was was interviewed by Leo Laporte and Amber MacArthur in their Net@Night show last year and is living the dream: a world without email. It was one of Luis’ webinars that introduced me to the concept of moving away from email and embracing social software.
Luis Benitez includes a SlideShare from IBM’s Louis Richardson:
Benitez also includes this terse but useful summary of Richardson’s presentation:
Richardson summarizes why a business should embrace social software over email:
Open the conversation, leverage the wisdom of the crowds
Use networks and communities to target the conversation
Easily capture intellectual capital and avoid re-inventing the wheel
And most of all: It’s Easy. Low Impact. High Value!