JOMC’s Laura Ruel reports that the Nielsen Norman Group reports: “Task-oriented users really don’t pay attention to images on Web pages.”

Laura goes on to report that:

According to NNG, images that do NOT attract attention share these traits:

* Generic/stock art
* Off-putting, cold, fake, too polished or “set up”
* Not related to content
* Look like advertisements
* Low contrast in terms of color — not crisp

Meanwhile, images that DO get attention share these traits:

* Related to page content
* Clearly composed and appropriately cropped
* Contain “approachable” people who are smiling, looking at the camera, not models
* Show areas of personal/private anatomy (Men tended to fixate on these areas more than women — really!)
* Items a user may want to buy.

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