I ended up buying this book b/c I liked the title and it references the cluetrain manifesto. I'm about half way thru and it's not too bad. Check it out (the site has some similarities to the cluetrain site in some ways) if you are so inclined: http://www.simplerwork.com Enjoy. Robyn "Reality is the leading cause of stress among those who are in touch with it." --Jane Wagner