iBrain – Gary Small

Gary Small visits Google’s Kirkland, WA office to discuss his book “iBrain: Surviving the Technological Alteration of the Modern Mind.” This event took place on October 21, 2008, as part of the Authors@Google series.

Gary Small, M.D., one of America’s leading neuroscientists, Director of the
UCLA Memory and Aging Research Center, as well as one of the leading medical
experts on memory and brain fitness, delivers *iBrain: Surviving the
Technological Alteration of the Modern Mind,* the book we will all be
referring to for the next twenty years. Never before has one generation
experienced such rapid change in the brain’s underlying wiring system, and
the full consequences of this evolution has yet to be fully explored until
now.

In a world made up of digital natives and digital immigrants, where our
grandparents don’t know what it is to “Google,” while we obsessively
text-message business contacts when out to dinner, and our children do their
homework while surfing the net, updating their MySpaces, chat on their
cells, and stare at their Play Stations –whether we’re technologically
challenged or high-tech overachievers — something’s got to give.