marketing

Democratizing Innovation - Eric von Hippel (2005)

Democratizing Innovation - Eric von Hippel (2005)

From http://mitworld.mit.edu/video/262 About the Lecture If you have ever come up with a work-around or improvement for a balky product only to find that it performs better …

Richard Florida: The Rise of the Creative Class

Richard Florida: The Rise of the Creative Class

Author Richard Florida spells out about how the “creative class” is transforming work, leisure, community and everyday life in “San Diego’s Forum on the Future,” …

Cassetteboy - The Web for Beginners

Cassetteboy - The Web for Beginners

A remix video featuring several of the folks who we’ve seen in our class this semester explaining the World Wide Internets as part of a …

DYI Video - Screening and Distribution

DYI Video - Screening and Distribution

From http://www.video24-7.org/ at the University of Southern California’s Institute for Multimedia LIteracy in February 2008. This is very film/video showings oriented but it does speak …

Jacek Utko designs to save newspapers (maybe)

Jacek Utko designs to save newspapers (maybe)

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to …

Paul Resnick discusses reputation systems

Paul Resnick discusses reputation systems

In this brief (under 10 minutes), Paul Resnick, Professor at the University of Michigan School of Information, discusses his work on reputation systems including eBay.

Social Media explained in Plain English and with cut outs

Social Media explained in Plain English and with cut outs

Not only does this video do a good and simple overview of social media and by extension citizen media, the way in which they tell …

Standing Out - Seth Godin

Standing Out - Seth Godin

About this talk In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru …

The Tribes We Lead - Seth Godin

The Tribes We Lead - Seth Godin

About this talk Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared …