In politics also, a tragic death in one's career doesn't seem to hurt (image-wise) at any time, as we learned from the Kennedys. John Kennedy proved the following equation true in 1963:
|
Public Perception Before |
|
Event |
|
Public Perception After |
|
![](../media/black.gif) |
![John Kennedy](../media/jfk.jpg) |
Mediocre President |
+ |
tragic death |
= |
Great President |
And five years later, Bobby proved this one:
![Bobby Kennedy](../media/bobbyk.jpg) |
Mediocre Presidential Candidate |
+ |
tragic death |
= |
Great President |
Compare these results with their brother Ted, who since narrowly avoiding a tragic death in 1969 when he drove off of the Chapaquiddick Bridge, has remained far less popular than his late brothers.
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