Pherotones

A website making false claims about aphrodisiac cell phone rings was drawing 100,000 hits a day before the company behind the hoax came clean last week. Oasys Mobile, a cellphone content provider in the Triangle, carefully planned the campaign to spread the word about Oasys products through “buzz” or viral marketing. Host David Crabtree talks with Oasys Mobile chief executive Gary Ban and Jason Musante, associate creative director at McKinney & Silver, the ad agency behind the campaign. (17:30)

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