The Chapel Hill/Orange County Visitors Bureau has launched a “3 Towns for the Price of 1†campaign to market the Orange County area regionally and nationally.
The 2010-11 marketing plan includes a website, visitchapelhill.org, that combines the best elements of the towns of Chapel Hill, Carrboro and Hillsborough. The plan also includes print, radio and online advertising, public relations and social media outreach. The bureau will offer a 76-page visitors’ guide.
The campaign focuses on the unique experiences available in the county’s three distinctly different towns.