The Splinter Group has been busy this spring. It was recently hired as the agency of record by the Carolina Railhawks soccer team and University Square and was tapped to provide logo and brand development for The Center for Documentary Studies at Duke and a new logo for Duke Gardens. TSG is also helping to introduce ROOT, a new organic liquor brand, to the state.
“We started seeing a general increase in optimism early this year,†says co-founder Lane Wurster. “That’s when we started getting more inquiries.â€
TSG also created a new website for itself (thesplintergroup.net) “that really showcases our work and how we work. Since we don’t actively ‘sell’ – almost all of our work comes from referrals and word-of-mouth – having a solid site that we can point folks to has been a huge help.â€