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Re: Monsanto sales



Ann,

David Katz over at AgAccess dropped me this note.  Below it is my reply but I
don't have, nor am I in a position to have, the hard facts.  Frankly, unless
we can get inside information, we'll probably never know.

>Marcie:

>Good question you have asked.  No one seems to have an >answer except
consumer and political pressure.  One >correction - Rbgh doesn't seem to be a
flop - Monsanto is >selling a $150 million worth a year.

>catch you later

>david

Hi David,

You are correct, flop was too strong a word. However, it has been widely
reported the sales are significantly less than projected.  Monsanto probably
doesn't considered this product one of its retail success stories.  Also $150
million in sales, while nothing to sneeze at, doesn't mean $150 million in
profit.  It did provide them with a good course in stealth product
introduction, however.

Marcie