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Re: Monsanto sales
Ann,
David Katz over at AgAccess dropped me this note. Below it is my reply but I
don't have, nor am I in a position to have, the hard facts. Frankly, unless
we can get inside information, we'll probably never know.
>Marcie:
>Good question you have asked. No one seems to have an >answer except
consumer and political pressure. One >correction - Rbgh doesn't seem to be a
flop - Monsanto is >selling a $150 million worth a year.
>catch you later
>david
Hi David,
You are correct, flop was too strong a word. However, it has been widely
reported the sales are significantly less than projected. Monsanto probably
doesn't considered this product one of its retail success stories. Also $150
million in sales, while nothing to sneeze at, doesn't mean $150 million in
profit. It did provide them with a good course in stealth product
introduction, however.
Marcie