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Some facts about Diario Extra

DIARIO EXTRA (1974)

  • "Informa primero y mejor" = "Informs first and better"
  • Popular journalism, bureaus in several cities, reporters and photographers roam the country for news
  • Extensive use of photojournalism, sometimes 2 editions/day
  • Highly popular, i.e. "Noticia Millonaria" = "One million dollar news"
  • Tabloid, highest circulation in Ecuador, 300,000
  • Successful advertising

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