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A FREE MARKET PLANNING GUIDE from GLOBAL MUSEUM



http://www.globalmuseum.org

GLOBAL MUSEUM offers its readers an informative guide for Museum and Nonprofit market planning.  Available in the FORUM section and with easily downloadable ACROBAT (.pdf) files.
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WHAT'S MY PLAN?  - by Sharron Dickman

Dr Sharron Dickman is GM of Pathfinder Marketing and author of "The Marketing Mix: Promoting Museums, Galleries and Exhibitions", which was published by the Museums Association of Australia.

WHAT'S MY PLAN, is an excellent introduction to museum marketing.  GLOBAL MUSEUM reproduces it in the FORUM section, with the author's permission. Everything you wanted to know about putting together your Museum Marketing Plan but were too afraid to ask!

FOREWORD
INTRODUCTION
ABOUT THE AUTHOR
SECTION 1 REVIEWING THE BASICS - THE WHO? WHAT? WHEN? AND WHY? OF MARKETING
The Who?  Arts Marketing in Australia
The What?  Reviewing the Principles of Marketing
The When?  Planning When to Plan
The Why?
SECTION 2 SETTING THE SCENE - UNDERSTANDING YOUR ENVIRONMENT
Understanding the World Around You
Understanding the Buyers
Understanding Your Own Situation
Setting your Sights and Direction
SECTION 3  CHOOSING YOUR GOALS - INFORMATION FOR DECISION-MAKING
Filling in Your Information Gaps
Understanding the Marketing Mix
Promotions
Assessing Your Resources and Developing Your Ideas
SECTION 4 MAKING IT HAPPEN - IMPLEMENTING YOUR PLANS
Putting it in Writing
Your Action Plan
Measuring Success
AFTERWORD
RECOMMENDED READING
RECOMMENDED INTERNET SITES

Another GLOBAL MUSEUM service - the FREE webzine read in more than 75 countries each week
http://www.globalmuseum.org
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Interested in Marketing your Museum, or Public Relations?    Join the International Council of Museum's (ICOM MPR) at their annual meeting in Chiba (Tokyo)Japan this September.
Visit the ICOM MPR pages at this address:  http://www.anbg.gov.au/icom-mpr/
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