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Gathering statistics on usership



        I work in the Library & Archives at the American Bible Society.  We
currently collect statistics on our users and wish to fine-tune the process.
We would like to know how similar organizations collect statistics.
Specifically:
        1.  What methodology do you use?
        2.  What statistics do you consider most important?
        3.  What benchmark do you use?
        4.  Do you have any suggestions on how I can obtain benchmark info?

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