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Re: Marketing of Archival Holdings
Thanks to Catherine Bruck, I found the home page of Museum Marketing
Tips (http://museummarketingtips.com). It includes Recommended Books
for Museum Marketing, as well as a free on-line newsletter.
I will have to read the recommended books and see how much of their
content can be applied to archives. A comparable guide for archivists
remains to be written.
Casey Edward Greene
Head of Special Collections
Rosenberg Library
2310 Sealy
Galveston, TX 77550
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