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Marketing of Archival Holdings



I'm interested in background readings on marketing reproductions of
archival items as a fund raising tool for my archives.  Do subscribers
know of any readings, such as books or articles, on this topic that are
standard for the archives or museum profession?  Please respond to the
list rather than to me personally.  Thanks!

Casey Edward Greene
Head of Special Collections
Rosenberg Library
2310 Sealy
Galveston, TX  77550

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