We are about to embark on some fundraising for a number of projects and two routes we have been advised to follow, among others, are a) a fundraising letter to the Center's mailing list and b) redesigning the Center's brochure to include a section about financially assisting the Center.
The University's fundraising division has produced a letter for my approval but it reads to me more like a grant proposal than a letter to individuals on a mailing list (who include previous donors, researchers, visitors etc.) I am not happy with this letter. I would be very interested to hear if any other archives have followed this route and if you have any samples of fundraising letters or brochures which include fundraising information I would be very interested to see them.
Many thanks for any advice you can offer.
Paul.
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Dr Paul M Pearson.
Director and Archivist,
Thomas Merton Center,
Bellarmine University,
Newburg Road,
Louisville,
KY. 40204.
Tel: 502 452 8177.
Fax: 502 452 8038.