The Digital Research Initiative
The University of North Carolina at Chapel Hill


WEB CASE STUDY PROJECT: OLYMPIA MEDIA


Goals of this assignment:
  • to build on what you learned in the Web Olympics assignment
  • to apply that knowledge in a simulated real-world situation, and
  • to use all you have learned in this course to solve a problem.
INSTRUCTIONS:
  1. Carefully read the following case study.
  2. Look at this Olympia Case Study Web Page
  3. Develop four strategies for exploiting the Internet that you would recommend to Olympia.
  4. Then, report your recommendations on the research Web page of your "Publishing Yourself" assignment.


Tom Hughes is the chief executive officer (CEO) of Olympia Media, a diversified media company operating in the mid-South. He wants to know how the corporation can exploit opportunities in new media, given the phenomenal growth of the Internet. To this end, the CEO has asked key managers to join in a retreat to ponder opportunities and strategies to participate in the explosive growth of the Internet. The CEO has also sent this memo to the chief financial offcer, Eric Chernoff, asking the CFO to outline some options for the discussions at the retreat.

This site made by
eric
This site was created especially for students of the UNC School of Journalism's
JOMC 050 Class, and anyone else who may be interested.
For more information, please contactdaikat@email.unc.edu