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Topps company apparently selling its archives



Tuesday June 26, 2001 10:39 am Eastern Time

Press Release

FEATURE/Topps to Launch Auction Program Featuring Its Archived Items
of Americana

Historic Company Teams With the World's Online Marketplace to Offer
One-of-a-Kind Items

NEW YORK--(BUSINESS WIRE FEATURES)--June 26, 2001--From the Beatles and the
Partridge Family to Willie Mays,
Reggie Jackson and Superman--ever wonder what is locked away in the annals
of one of America's most historic companies?
Well, the secrets are about to be unveiled.

This coming July 6th, The Topps Company (NASDAQ: TOPP - news) in conjunction
with eBay, will launch the Topps Vault, an
internet initiative which from time to time will offer the general public
some of the most sought after items in the collectibles industry.
The Topps Vault will include original and one of a kind items such as
paintings, photography (including original negatives), artist
proofs, uncut sports card sheets from the 1950s, 60s and 70s and much much
more.

``People have waited years and years for an opportunity to own something
from Topps archives,'' said Warren Friss, Director of
the Topps Vault. ``Topps Vault contains tens of thousands of truly special
and unique items that have a place in American sports
and entertainment history.''

A Taste of What The Topps Vault Has to Offer

-- 1956 Topps Baseball Pins Sheet (featuring Willie Mays)

     1966 Topps Green Hornet Stickers Uncut Sheet (featuring a young Bruce
Lee)
     4-Color Proof for of 1966 Topps Superman in the Jungle Trading Cards

-- 1976 Topps Baseball Uncut Proof Sheet

-- 1964 Topps Beatles (A Hard Days Night) Packaging Art

``The items which the Topps Vault will be offering are extremely unique,''
added Andy Coleman, Director of Collectibles of eBay.
``We anticipate that these one of a kind pieces will generate a great deal
of excitement with our users.''

The Topps Vault, to officially launch in Seattle, WA during 2001 Major
League Baseball All-Star Weekend, will offer more than
200 total items which will be auctioned between July 6 and Aug. 3. The
second installment of Topps Vault Items will be featured in
Fall 2001. A special area accessible via the eBay Sports Memorabilia Page
will be designated for the Topps Vault and each auction lot will include
full color
photography along with a detailed description.

The Topps Company, founded in 1938 as Topps Chewing Gum, is an international
marketer of entertainment products, principally collectible trading cards,
candy
and sticker album collections.

Contact:

     The Topps Company, Inc.
     Clay Luraschi, 212/376-0496
     - or -
     Marty Appel Public Relations
     Marty Appel, 914/235-4017

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